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For any business with an online presence, one of the most important — often ignored — things that can improve user experience and boost traffic and conversions is better website speed. In this post lets check some of the essential tips for WordPress Website Speed Optimization for SEO & users/visitors.

Web users do not have the patience or the tolerance of slow loading sites and pages. And who is to blame them? With rapidly declining human attention span, any slight delay in loading your website could potentially affect your ability to hold your site visitors long enough to even have any chance at conversion.

There are many other reasons for making a site faster, but it is clear beyond the shadow of a doubt that having a faster site will benefit your business.

In fact, website speed benefits in SEO as Google now uses website speed as a ranking factor and ranks them higher on the “search results” pages. The important question now is how to increase website speed?

Tools to check your website speed are Google Page Speed Insights, and GTmetrix.

Tips for WordPress Website Speed Optimization:

1. Choose a Fast Hosting
2. Do away with the supplementary plugins
3. Make browser caching possible
4. Optimize image sizes
5. Make an extensive use of CDN
6. Use minimal code – “minify HTML, CSS and JavaScript code”
7. Enable GZIP compression


Best Tips for WordPress Website Speed Optimization


1. Do Away With The Supplementary Plugins

Additional plugins to enhance the look of your website and add in exclusive features are readily available in the market. It becomes quite tempting to purchase or install these plugins without actually acquiring an in depth knowledge about its usefulness.

Installing plugins require a lot of resources to function in an optimum condition and this in turn lead to a slower website speed.

Enabling and disabling plugins can be a great way to determine the exact website speed and whether some of the installed widgets should be removed.

2. Make Browser Caching Possible

Caching makes your website speed faster by storing essential files in visitor’s browsers; this way, whenever someone visits your website again, it would load much faster for them than it did the first time.

Besides providing quick access to essential files required to load your website, caching also reduces requests to your server since the files are already stored in user’s browser, thus making your website much faster for both new and old visitors.

3. Optimize Image Sizes

Professional Web Designing companies make use of certain plugins that help in effectively optimizing the images used in the website. These plugins can be made to run in the background and help alter every new image that is uploaded.

The images are reduced in size all the while retaining their visibility and quality.

If you have done your best to optimize the image, or if you do not want the quality to be affected, you can consider “lazyloading” your images; this will make sure your images will only load when a user/visitor scrolls to the section the image is at, resulting in an instant improvement in website speed for all users.

4. Make An Extensive Use Of CDN

To deliver content promptly and efficiently to all users anywhere in the world, CDN or Content Delivery Networks are used.

These are a collection of website servers that are placed in multiple locations and each of the servers that are selected to deliver content to particular users are determined by the shortest distance between the two networks. It thus goes without saying that servers which respond promptly are inevitably chosen.

5. Use Minimal Codes

Often, HTML, CSS and JavaScript code become convoluted — including a lot of lines of programming and comments that are not necessary for the code to function. Unfortunately, this only adds to the time it takes to load and process the code, leading to your website becoming slower.

The best solution for this is to “minify” your code. This strips unnecessary comment, white spaces and reduces the code to minimal, making your website much faster.

One important Tip: Do make copies of your entire content before implementing these changes.

Custom Web Design Companies in Hyderabad India offer the perfect solution to all your website related queries. Our services are tailor made to complement your specific needs and reward you with a high functioning and optimal website that ticks all the correct boxes.

For further information on the various benefits that can be availed from increasing the WordPress website speed, do contact “Web Gen World” at +91-9000748471.

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