When you look back on the last few years, it is clear how far eCommerce has grown and become an integral part of any business. With the rapid advancement of technology, changing consumer behavior, and increased mobile activity are only some of the critical factors that have contributed to this growth. Clearly eCommerce is not slowing down and it is important to know what businesses should be doing to stay ahead of this trend and competition.
Enhanced User Experience
The biggest trends in eCommerce this year will center around reducing user effort and improving the online customer experience. The reasons of cognitive load can mostly be traced back to 3 main factors; too much thought required, too many choices, or lack of clarity. Any tools which can reduce online friction and simplify the user’s input are going to be huge. Like everything in UX and web design, less is more. After all, the less users must think about your interface or design, the more they can focus on accomplishing their goal on your eCommerce website.
- With a variety of options available in various online stores like Amazon, eBay, Flipkart, etc., users usually tend to flip from one site to another. To prevent customers to switch over to your competitors in the field, your website should appear visually attractive and easy to use.
- With an increase used of mobile devices, it is important that the user’s data is synchronized and easily accessible across all devices. This lets users to avoid starting afresh every time he or she logs in through a different device and consequently enhances sales.
- Attractive deals, offers and shopping credits would also inevitably ensure that your customers return.
- Personalizing websites to cater to the needs of the customers, allowing a seamless shopping experience that is like physical shopping and shifting through products at a brick and mortar store are essential for a rewarding user experience that enhances your site’s credibility.
Easy Check Out and Returns
The easier it is for customers to make payments using multiple methods, the better it is for the ongoing success of an eCommerce store. Faster check out processes, multiple methods of payment, enabling the use of mobile wallets, and gift cards are some of the ways on which eCommerce websites need to rely on to stay ahead of the other competitors in this vast field.
The consequent delivery of products in the shortest amount of time possible, offering clients the option to avail same day deliveries with an additional return policy also goes a long way in establishing site credibility. According to the Journal of Marketing Research, providing efficient delivery options that involve hassle free pick-ups, refunds and exchanges increases a user’s loyalty for the site as they get the confidence to go ahead with the purchase without second thoughts.
Branding
The customer or buyer journey is fragmented and chaotic so it’s really becoming increasingly very important for brands to be front and center when buyers are willing to engage.
For the buyer’s needs store owners / merchants can deliver the unique & best content by identifying the moments of opportunity in buyer’s journey. To take advantage of these moments, brands always need to be practical, available, and timely.
It is through branding that eCommerce sites can successfully convey to their customers what their business is about and how it differs from their competitors.
Branding and promotions give users a clear idea of the exclusive services and the kind of products that can be expected from your company. Branding is of utmost importance to efficiently attract your target audience.
It is with caution that web designing companies should be hired to build an eCommerce websites. Professional web design companies in Hyderabad India like “Web Gen World”, offer the much-needed edge to your business in that respect.
